Christine Gallagher’s latest article is titled “5 Easy Ways to Recycle Your Content (While Still Staying Sane)”. [‘Recycling Content’ Article]


Christine Gallagher’s latest article:

5 Easy Ways to Recycle Your Content (While Still Staying Sane)

It’s often said that online, content is king. Certainly itâs central to social media, which often revolves around sharing that content, whether it be via blog posts, status updates, videos or countless other channels. Creating original content is what helps to get your name out online, build your credibility and drive traffic to your website.

For busy entrepreneurs, it can often feel like a struggle to consistently come up with new and varied content that weâre told is so crucial to building our Internet empires. However, let me offer you some relief by letting you know that you probably donât need to be quite as prolific as you think. The good news is, repurposing your content is perfectly acceptableâin fact, itâs vital to your online success.

One piece of content can live on in multiple formats, saving you time, energy and creative frustration. For example, letâs say you begin with content youâve prepared for an in-person talk or speaking gig or for a live teleseminar given over the phone. Here are five ways that one piece can be recycled in order to leverage your effort:

1) Create a blog post: Whether the talk you have come up with is a basic outline or collection of bullet points or a full-blown script, you can easily craft what youâve put together into an informative post for your blog.

2) Create an article: Taken one step further, that blog post can be fleshed out into article form and submitted to various online directories.

3) Create a free report: Why not use your existing content to put together a freebie that will entice your website visitors to sign up for your email list? The report doesnât need to be more than a few pages (if that) and can be a great way to introduce your expertise to someone who is looking to find out more about you and your business.

4) Create a podcast: Weâve concentrated on the written word, but people like to learn in different waysâaudio being one of the most popular. Create a recording of your content and either upload to your blog or website or submit it to various podcast directories including iTunes.

5) Create a video: It should be easy to extract 3-5 key points from what youâve written and simply present them in a short, informational video. Upload it to YouTube and donât forget to mention your own siteâs URL in the video so they can visit and find out more.

So now you know not to be daunted by those business owners on the web who appear to be cranking out an endless stream of content. Luckily, you donât have to be in creation mode twenty-four hours a dayâjust work smart, not hard by taking one piece of your content and using it in multiple ways.

Christine Gallagher, MLS, MSIS, founder of CommunicateValue.com, teaches small business owners and professionals how to conquer the overwhelming aspects of online and social media marketing to increase business and maximize profits. For FREE tips on how to build profitable relationships, leverage technology and create your own successful online business, visit http://CommunicateValue.com

*This news post was submitted by Christine Gallagher.

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