Adrian Newman’s latest ‘e-Wealth Daily’ article is titled “How You Can Get Free Publicity to Draw in More Business”. [‘Getting Free Publicity’ Article]


Adrian Newman’s latest ‘e-Wealth Daily’ article:

How You Can Get Free Publicity to Draw in More Business

Advertising is one of the many marketing tools that you can use to draw in more customers, with greater frequency, to your small business. Contacting your local media to do a story on your business is one of the best free PR efforts you will ever undertake.

People often avoid this type of exposure because they are camera shy, think they will be put on the spot by the reporter, or aren’t sure how to even contact the right person for the opportunity. Actually, it is fairly simple to get the attention and gain the support of a local reporter who covers a community or business beat. You never know when your story might address the current needs of a newspaper, business or trade journal, magazine, or radio or TV station. Nothing ventured, nothing gained.

Here’s how you can get this valuable exposure:

1) Find Your Contact

Look in the masthead of the journal you’d like to be featured in or call the corporation directly for pertinent contact information. Sometimes radio and television stations assemble basic media lists, but you can find them in references. Look for assignment and feature reporters and editors, talk show producers, public service directors, or calendar editors, depending on what kind of media outlet you want to approach.

2) Get the Information You Need

Reporters’ names are rarely kept secret, but if you experience any problems, explain to the receptionist or telephone operator that you are seeking a media opportunity for your business and would like to see if there are any upcoming opportunities. You will be advised of any submission procedures that you’ll be expected to follow.

3) Prepare a Written Communication with a Story Suggestion

Structure it as a letter, fact sheet, or press release that briefly outlines a new milestone for your business (e.g. launch, expansion, sale, market entry, or niche provider) and point out the specific angle you want to cover. Remember to address the journalism basics of “who, what, where, when, why, and how.” If you have a more detailed story, or several related stories to tell, you might want to include a press kit for your company that includes a fact sheet, general release, photos with captions, a calendar of events, or other supporting material.

If you are planning a scheduled event that is open to the public, make sure to add a paragraph detailing the program, place, time, and cost and send it to calendar editors. If you run a nonprofit, check to see if the station has a free Public Service Announcement (PSA) slot you can fill.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and

internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most

profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online

newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this

article.

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