‘Catering To An Advanced Market’ by Ken Nadreau

Ken Nadreau’s latest article is titled “Catering To An Advanced Market”. [Article]

Ken Nadreau’s latest article:

Not all markets are the same. Catering to an advanced market made up of savvy people can take quite a bit more work and concentration than some others, but can also give you a greater reward in the long run. Itâs not the type of market you can just slap a storefront, or some scraped content in front of and expect to capitalize on.

An advanced market is made up of people who already know quite a lot about the topic, so the key to catering to them is to provide more and better information than they may be accustomed to. Naturally then, this would require more research, more thought, and a higher quality content presentation.

The best example of an advanced market would be all facets of the Internet Marketing niche, where interested parties are in no lack of available information. In this field your content would have a better chance of success if you worked angles rather than trying to compete with straight info.

Now by angles, I donât mean gimmicks because a savvy market would see them coming a mile away. Besides, there are plenty of gimmicky pitches that have already crashed and burned to know they donât work as a true business model.

On top of that, if you want some longevity to your presence in a market, understanding that savvy people get smarter as time goes on will keep you away from throwing them flashy, do-nothing-but-look-nifty schemes.

What I do mean by working angles is, finding new ways of using or looking at whatâs already available that most people may not have thought of.

Obviously not every bit of content youâd be giving them will blaze a new frontier, nor does it have to. You just have to season your content with variations to the common thought processes.

For example, if youâve read any of the posts Iâve added here, youâd know Iâm not one to recommend or promote total automation. Some automation is fine, but in my view, proper automation requires the user have full control over the output.

Now this isnât something most marketers talk about or promote. Most are busy trying to come up with ways to âset it and forget it,â or develop loopholes in the system and push through them with automatic content delivery. And so some may view my position as backwards or old fashion.

But thatâs alright because, as weâve seen recently, the search engines are now coming up with ways to block this type of automatic delivery of bad content from showing up in search results.

The position, and the angle Iâve always presented to you, a savvy reader here is, never fail to produce good quality content and no matter what the search engines do, youâll always be playing by their guidelines and win in the end.

An angle? Yes. But its also a winning strategy!

A popular position? Nope. But one that will keep a business alive for years.

And thatâs the final part of catering to an advanced market. Whatever angle you decide to use, make sure its a valid one. Youâll be dealing with some smart people, so donât try to pull the wool over their eyes, or expect theyâll miss it if you scheme them. Respect their intelligence, and youâll do well.

*This news post was submitted by Ken Nadreau.