Jeffrey Dobkin’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Elements of Successful Direct Mail Campaign”. [Jeffrey Dobkin’s Blog Post]


Jeffrey Dobkin’s guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:

Elements of Successful Direct Mail Campaign

Jeffrey says, “All direct mail marketing campaign packages have common elements: outer envelope, letter, brochure; most have a reply card or reply envelope. While a 4-color brochure can supply the glitz and glamor, it’s the letter in today’s direct mail marketing campaign that brings in the orders”.

Elements of Successful Direct Mail Campaign

Marketing for Success

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