‘Prospecting Isn’t a Dirty Word’ by Tom Hopkins

Tom Hopkins’ guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Prospecting Isn’t a Dirty Word”. [Tom Hopkins’ Blog Post]

Tom Hopkins’ guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:

Prospecting Isn’t a Dirty Word

Tom says, “For too many people in business sales prospecting for clients is like fishing with only a string and a pole. They know if they throw something out there, they’ll draw attention. What they don’t understand is that you must first be at the right fishing hole. And, second, that you have to use bait that the fish you’re trying to catch like”.

Prospecting Isn’t a Dirty Word

Marketing for Success