‘The Myth of Branding: Why Entrepreneurs Should Focus on the USP’ – ‘The Total Package’

‘The Total Package’ blog post is titled “The Myth of Branding: Why Entrepreneurs Should Focus on the USP”. [The Total Package Blog]

‘The Total Package’ blog post:

The Myth of Branding: Why Entrepreneurs Should Focus on the USP

Michael Masterson says, “I recently got an interesting e-mail from Brian Ochsner, an ETR reader in Denver”.

The Myth of Branding: Why Entrepreneurs Should Focus on the USP…

The Total Package