Michael Newman’s latest ‘e-Wealth Daily’ article is titled “How to Assess if a Trend Has Staying Power”. [‘e-Wealth Daily’ Article]


Michael Newman’s latest ‘e-Wealth Daily’ article:

How to Assess if a Trend Has Staying Power

Those of us who’ve been around a while have seen countless trends and fads come and go; some with staying power, and others that vanish from the face of the Earth just as quickly as they appeared.

As a person trying to forge a new business idea or as an investor looking to get in on an opportunity from the ground floor, it’s important to consider whether the idea you’re considering is a trend or fad, or if it has long-term moneymaking capabilities.

For starters, look for trends that appear to have staying power, such as the current healthy lifestyle craze. As you may have noticed, there are new products popping up all over the place trying to capitalize on this trend, but few take off, because the market has become so flooded. After all, how many energy bars and drinks can we actually handle?

In a situation like this, instead of jumping on the trend trying to capitalize on something where you likely won’t be able to reach the level of success you’re looking for, try to look for alternative ways of using it to your advantage. One of the less fortunate fads happened in the early part of the decade. The “Atkin’s Diet” that worked to greatly reduce the carbohydrate intake of those who were on it, caught on like wildfire. Restaurants even started adding Atkin’s items to the menu! However, that fad quickly faded when it was determined that cutting carbohydrates too drastically could produce more harm than good in some people.

You can also look at trends and try to find ways to build on them, therefore enhancing their impact and, quite possibly, staying power. Look at the ever-growing world of electronic gaming. I remember when my kids were growing up, they had a “Nintendo” system.

At the time, I truly thought it would be a passing trend that they would grow out of. Boy, was I wrong. After different hardware and software companies kept jumping in for a piece of the action, 20 years later, the gaming industry leaves almost no market untapped. In fact, the other day I read an article about a “Nintendo” game that brings the local fitness center right into your living room! What I had originally thought some 22 years ago was some children’s toy, is now making games for adults who don’t have the time to get to the gym!

If you’re looking to ride the wave of the next trend, try to take a calculated approach to estimate how long it will last, and how you can best take advantage of it. Generally, if it is something that’s good for people or increases a person’s standard of living long-term, it could be a safe bet.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

Sharing is caring