Paul Martinez’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The One Critical Skill That Makes For Home-Run Copy”. [Paul Martinez’s Blog Post]


Paul Martinez’s guest article on Charlie Cook’s ‘Marketing for Success’ blog:

The One Critical Skill That Makes For Home-Run Copy

Paul says, “So you’ve decided to hire a copywriter. You’ve looked at their portfolio, and they’re not a “swipe file superstar”. You’ve asked them about how much time they spend researching a new promotion and they passed with flying colors”.

The One Critical Skill That Makes For Home-Run Copy

Marketing for Success

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