‘How Many Calls Make a Sale?’ by Drayton Bird
Drayton Bird’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How Many Calls Make a Sale?”. [Drayton Bird’s Blog Post]
Drayton Bird’s guest article on Charlie Cook’s ‘Marketing for Success’ blog:
How Many Calls Make a Sale?
Drayton says, “After an Ogilvy & Mather board meeting in Frankfurt, 18 years ago, David Ogilvy told me over dinner that “Rosser Reeves and I were talking one day, and we agreed that everything we knew we had learned from John Caples””.
How Many Calls Make a Sale?
Marketing for Success
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