‘When it’s Best to Meet Only 67% of Your Customers’ Demands’ by Bill Hebden

Bill Hebden’s latest ‘e-Wealth Daily’ article is titled “When it’s Best to Meet Only 67% of Your Customers’ Demands”. [‘Meeting Customer’s Demands’ Article]

Bill Hebden’s latest ‘e-Wealth Daily’ article:

This success formula might not apply to everyone or every kind of business, but it’s a good one to know anyway.

In my business — and I suppose the same holds true for most service-oriented businesses — clients want a good product cheap, and they want it fast, by yesterday if possible.

Well, you don’t have to spend much time to figure out that giving clients 100% of what they want will run you out of business faster than you can say, “Why am I working my butt off for peanuts?”

When a new client calls, I’m prepared to give him (or her) two out of three. Price. Product. Or time. Pick two. Sixty-seven percent is all I’ll give a new client. I keep the other 33% and use it to my best advantage. Any combo works to your advantage.

If the two most important things to a client are product and price, fine. Give him your best work at a fair price, but don’t rush. Give your schedule some air, and live it up. Or, use the open slots to handle clients who put a bigger premium on time.

Last week, a client called and the most important thing to him was speed of delivery, period. He called me on a Thursday and needed my first draft by Friday night. He had a Sunday deadline — his client was in Hong Kong, a day ahead.

He had worked with me before, so I guess he expected good quality. The bargaining chip? Price.

And since so much emphasis was placed on time, it was quite easy for me to balance things out with a heavy price.

The Moral of the Story: Give 100% of yourself. But don’t give new clients any more than 67%. If you do, your business won’t last long enough for you to stash your first million away in the bank.

Here’s that formula again:

Cheap + fast = less than best work
Fast + best work = top price paid
Best work + cheap = slow delivery

Bill Hebden’s new book, “GETTING YOUR FIRST MILLION,” is available now. Order yours today and get a signed edition by clicking on the link below:

http://www.lombardipublishing.com/ads/ym/index.asp

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

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