‘Media Kits – Guerrilla Style’ by Rick Frishman

Rick Frishman’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Media Kits – Guerrilla Style”. [Rick Frishman’s Blog Post]

Rick Frishman’s guest article on Charlie Cook’s ‘Marketing for Success’ blog:

Media Kits – Guerrilla Style

Rick says, “Less is often more and that’s especially true with media kits. Traditionally, publicists would blanket the media with bulging, elaborate media kits (also called press kits) in the hope that a few members of the press might bite”.

Media Kits – Guerrilla Style

Marketing for Success