Michael Newman’s latest ‘e-Wealth Daily’ article is titled “Continue to Focus on Sales for Ongoing Success”. [‘Sales for Ongoing Success’ Article]


Michael Newman’s latest ‘e-Wealth Daily’ article:

Continue to Focus on Sales for Ongoing Success

I recently wrote about the importance of retaining customers to ensure they keep spending their money on what you’re selling. But that’s just part of the puzzle of building a successful business; you also must grow your customer base and attract new customers. After all, the more customers you retain and the bigger your client list, the more income you should ultimately generate.

It’s true that there is great importance in building a returning customer base and making sure they don’t take their business elsewhere. It can be a lot of work to facilitate these long-lasting
relationships, but it can also be easier than attracting new buyers. Many salespeople, once they have a solid customer base, begin to take the lane of least resistance and focus too much energy on their existing customers instead of going out to find new ones.

Try to book time every couple of days, or at least once a week, to follow up on referrals, make cold calls, network and attend trade shows so that you can build a larger customer base and
further increase your sales. If the opportunity is there to grow, why not take it?

Finally, if sales don’t pick up like you may have anticipated, don’t hang your head. Keep focused and remember where you want to go. Ups and downs are simply part of a natural business cycle.

Just like anything in life, sales will go through periods of highs and lows. It’s important that you don’t let it affect you while experiencing the lows. The fact is that, most of the time, people
won’t buy. Remember that it’s not you personally; it’s just that perhaps they aren’t in the market. There are, however, ways to limit the effects that rejection can have.

The first is to determine which potential customers are worth pursuing, and which aren’t. If they are clearly not in the market for the product or service you are selling, then don’t waste your
time. Advertise to the people in your target market and only follow up on qualified leads. Next, focus on what you can control. You can’t control results, only the things that bring them about.

Try different strategies, approaches and mechanics with your sales techniques. Look at what you can do to better present your product or service. Basically, accept the fact that some
things are simply out of your hands.

Try putting these proven sales success secrets we’ve explored this week to work and see what happens!

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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