Eric Gruber’s latest article is titled “How to Add Power to Your Articles Plus 50 Power Words and Phrases”. [Article]


Eric Gruber’s latest article:

How to Add Power to Your Articles Plus 50 Power Words and Phrases

I’ve experienced a couple of revelations during my career as an expert copywriter and article
marketer which instantly improved my ability to write killer copy whether it was for sales letters, squeeze pages or articles.

The first was to learn insider secrets of world-class salesmanship and translate those
tactics to the printed page ““ or in many cases the computer screen.

Then, I learned to write in a conversational manner ““ not like some starched-up blowhard who uses perfect grammar and fancy $5 words all the time.

Finally, I learned to use “power words” and “power phrases” to pump up my copy. Sometimes these are verbs that convey action.

Sometimes they are nouns with real shock value.Sometimes it’s a wicked phrase (or a twist on a cliche) that catches hold of the reader’s mind and refuses to let go.

What Exactly Are Power Words and Power Phrases

It’s a word or phrase that carries its own emotional wallop. No one reads a good power word or phrase without having their heart beat a little faster, their mind explode with old memories or at least a tiny part of their system taking notice.

For example, take the word humiliate.

No one reads that word without having a visceral reaction to it. Everyone has suffered humiliation at one point. Every time I hear of the word humiliation, I think back when I was a 7 year old cry baby. The kids in the neighborhood used to take my hat and run away. I’d go home crying to my mom,while my younger brother who was not even 4 at the time would
knock on the kids door to get my hat back. Talk about humiliating.

So, if I was to say in an article title: Golfing Tips: How a 65-Year Old Golfer Crippled With Arthritis Humiliates Younger,Cockier PGA Pros….It creates some real drama with a fascinating
story loaded into it.

Want My List of 50 Power Words and Power Phrases?

Article marketing expert Eric Gruber creates online marketplace opportunities for small business owners who want more website traffic, prospects and profits. Now Eric invites you to give him your first “yes”, by getting his free article writing templates that will help you write articles faster. Get his instant article templates now at: http://www.TryMyFreeArticleTemplates.com

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