Clayton Makepeace has released the latest issue of ‘Total Package’. The featured article by Paul Maxey is titled “The Ultimate Way to Rocket Your Response …Without Writing a Single Word!”. [‘Success in Selling’ Article]


Clayton Makepeace has released the latest issue of ‘Total Package’.

The featured article:

The Ultimate Way to Rocket Your Response …Without Writing a Single Word!

by Paul Maxey

Dear Business-Builder,

There are few things as powerful as a compelling testimonial.

They’re so powerful that Clayton once wrote a 24-page tabloid that was fully 80% testimonials. The client mailed more than 10 million copies at a substantial profit before the package fatigued.

On another occasion, he used a testimonial as his cover headline. It crushed another writer’s control by 13-to-1 and beat Clayton’s alternate headline by nearly 50%!

Worth considering, wouldn’t you say?

That said, how you use your testimonials is crucial. Here’s the basics, as put forth in the Quick-Start Copywriting System:

First, edit each testimonial for clarity. This is acceptable, so long as you make absolutely sure that you do not change its meaning in any way.

Second, if you’re featuring the testimonial in a sidebar, write a headline for each one that captures the most compelling portion of its message. If the headline is a direct quote from the testimonial, put quotation marks on it. If not, don’t.

If you’ve got a large page filled with testimonials, you don’t have to necessarily create a headline for each one.

Third, put a face on each testimonial – or at the very least, on your strongest ones. If the testimonial giver didn’t provide a useable photo, you can pick an appropriate one from a stock photo service.

Fourth, make sure that every spread has at least one of these one-testimonial sidebars. Or online, that every couple of subheads features at least one testimonial to the side.

Of course, there are many more advanced techniques for using testimonials in your promotions. But if you haven’t been giving them the proper attention, just focusing on the basics alone can take your promotions to a whole new level.

There’s nothing more powerful – or believable – than a delighted customer raving about how your product eradicated their joint pain … saved them from the agony of having their legs amputated … or wiped out the need for blood pressure medication!

That’s why – in this week’s Swipe of the Week – you’ll find a first-class health promotion that’s chock-full of powerful testimonials.

Why not download it now … study it … and be sure to add this powerful tool to your copywriting arsenal!

Until next time …

Yours for greater profits,

Paul Maxey

Makepeace-Trained Copywriter

Supplement to THE TOTAL PACKAGE

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

The Total Package

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint this article.

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