‘How to Reach B2B Customers With Direct Mail Marketing’ by Jeffrey Dobkin

Jeffrey Dobkin’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How to Reach B2B Customers With Direct Mail Marketing. [‘Marketing for Success’ Blog Post]

Jeffrey Dobkin’s guest article on Charlie Cook’s ‘Marketing for Success’ blog:

How to Reach B2B Customers With Direct Mail Marketing

Jeffrey says, “Marketing is selling to a defined audience. Sales are to anyone, but marketing is devoted to finding and selling to the group who is most likely to make a purchase”.

How to Reach B2B Customers With Direct Mail Marketing

Marketing for Success