Michael Newman’s latest ‘e-Wealth Daily’ article is titled “How to Write E-mails That Connect with Customers”. [‘e-Wealth Daily’ Article]


Michael Newman’s latest ‘e-Wealth Daily’ article:

How to Write E-mails That Connect with Customers

If you’re looking for a new way to get closer to your customers and boost sales, it may be time to think about producing an e-mail newsletter.

Newsletters are a great way for businesses to build strong relationships with customers by keeping them informed and, more importantly, spending on your products and services. In
fact, it’s pretty uncommon to see a successful business these days without a newsletter.

These newsletters work wonders when it comes to getting in touch with customers on a personal level, while building your company’s profile. The letters are delivered right to your
customers’ inboxes, adding to a feeling of exclusiveness and personality. They allow you to capture the customers’ attention and keep them informed of goings on within your business and
industry, while showing them that your company offers the help and knowledge they require.

The thing about newsletters, however, is that you must use them as a subtle marketing technique. By creating an information package that focuses on content, you can build
trust and solid relationships.

For example, you don’t want to use your newsletter as an outright sales speech all the time. Instead, you want to use it to offer some free insight, advice or explanations. Make the
customer feel like they are getting some exclusive information and services from you, free of charge. This may sound counter-productive on the sales end, but it isn’t.

What this does is shows your customers that you’re committed to keeping them informed. Therefore, when it comes time to make a purchase, they know they can trust you to provide the
goods. Depending on the frequency of your e-newsletters, include a link to a product they can purchase — typically something that ties in with the thoughts you’ve been expressing
over your last couple of newsletters. By then, you’ve got them interested, so shed some light on the importance of the product and they’ll be more willing to give it a look than if it were a
straight sales letter out of the blue.

For example, consider this newsletter. My colleagues and I, five days a week, offer insight on money management, generating wealth and operating a small business. Every once
in a while, we include special offers for products that are available to no one else except subscribers, and subscribers appreciate it. After we’ve provided valuable information, we
offer the opportunity to purchase even more detailed work to help them with what they need. Judging by sales, they really appreciate the service.

If you’re looking for a new way to connect with customers and grow your revenue, an e-newsletter may be the way to get it done!

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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