Michael Newman’s latest ‘e-Wealth Daily’ article is titled “The Only Recession-Proof Moneymaker Now”. [Michael Newman’s Article]


Michael Newman’s latest ‘e-Wealth Daily’ article:

The Only Recession-Proof Moneymaker Now

Is there a way for your small business to overcome the economic hardships it faces these days? Well, actually, yes; there is. Believe it or not, a recession-proof moneymaker does exist and it can be applied to nearly any business at all, whether you’re in accounting or the automotive industry. The fact is that this opportunity truly knows no boundaries.

The moneymaker I’m talking about is information. People always want it, and they will almost always open up their wallets to get it. Therefore, adding information products to your business can help greatly in weathering this current economic storm.

If you don’t believe me, let me try to show you the scope and power of information. Go turn on your television set and flip through the channels. What do you notice? Well, what I’ve
noticed is that the majority of shows are based on information. They are either news programs or “how-to” programs that show viewers how to do things like cook, exercise, dress, design their home, buy a home, or make money. In fact, it doesn’t matter what the topic is, there is likely a show about it. And if there isn’t, you can bet there is a book, newsletter or web site about it. After all, the Internet has given us access to any kind of information 24-7, further illustrating us an extremely information-intensive culture, seemingly always hungry for more.

Regardless of your business, you can put together an information product to market your knowledge in a form people want. Writing a book about your business or industry or producing a newsletter, e-blast or recording can keep your business making money in slow times. The key is to use your info product as a reference and instructional tool that shows your customer how to do something by offering expert advice.

And it doesn’t matter if you’re not an award-winning writer, or have ever even written anything before. It’s not what your customers are looking for. They are looking for information about how to do something, not to be entertained or wowed by your use of language.

There are two keys to a successful info product: it informs and it shows you as an expert. That’s the main parts you should pay attention to. After all, if you don’t marker yourself as an expert, people may be more cautious to pay for it. Simply use the fact that you’ve been in the business for years to illustrate your credibility.

On Wednesday, I’ll talk a little more on how to market your info product successfully.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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