Doug D’Anna’s latest ‘e-Wealth Daily’ article is titled “Repackage Yourself to Find the Success You Desire”. [‘e-Wealth Daily’ Article]


Doug D’Anna’s latest ‘e-Wealth Daily’ article:

Repackage Yourself to Find the Success You Desire

When your personal brand isn’t working, don’t be afraid to repackage yourself. Keep abreast of trends that may affect your prospects. Watch what people are buying and see how you can bundle those services effectively. What kinds of value-added services can you offer that the sea of competition around you cannot?

The process of branding never stops — you should never be afraid to change your brand and reinvent yourself when the times change. Even major companies have had to change and evolve in order to keep up with the competition. They use all kinds of branding strategies, from comfort to new engineering, to fashion, in order to trigger buyer response. If you are afraid to reinvent yourself when times change, then you will not survive.

Here are some areas to look at when you consider your strategy for change:

Planning and positioning are key. Get back to the roots of what it is that you do best. What influence can you have on the people around you? What specific things are they looking for? Good service, reputation, progression? Take a good, hard look at what people are buying into and why. You don’t have to agree with it; you just have to recognize its value.
Ground yourself and figure out how to fulfill the expectations of your audience.

If you can’t deliver the entire picture, can you focus on a niche? Narrow your focus and only deal with whatever part you think you can handle. Which parts of your current image can you afford to eliminate? It is better to be strong in one area than weak in several. You cannot be everything to every person. If you want to brand yourself as a leader, then you need to understand exactly whom you are reaching out to.

While you may not be at the top of your game, you risk nothing by positioning yourself against the leader in your field. You won’t be able to compete with the big guys, but adopting this stance will motivate you to take on a new leadership role. Follow the trends and figure out who’s on top of the game and why they are there. Always role-play as if you were in the number-two spot. Look for unique ways to differentiate yourself from others or choose to go with an
alternative product or service that might put you ahead of the pack.

Thinking outside the box is crucial if you want to reinvent yourself. What new terminology, features, or concepts can you coin? What new processes can you come up with that will put you in a leadership spot? Some brands are so recognizable that they have become household names. We call diapers “Pampers” and cotton swabs “Q-Tips.”

Solicit help from individuals who are already around you when you need help in choosing the right direction to take. Microsoft solicits the help of user groups to test new beta applications, for example. Have an opinion board, a group of test users…basically call upon any people who you trust can give you honest feedback about the direction you should take.

If you own a business in which others are involved, make sure that they all adapt the new branding strategy you intend to take. Address everyone involved with a solicitation of support and make sure they implement it in every aspect of their work. Also make sure that your staff members share your passion and make an effort to live up to the brand image.

One thing I do want to say about your branding strategy is that it should stand for something substantial. Don’t make it hinge on one product or one aspect of what you have to offer. Make it environmental. If there are too many interpretations of what you have to offer, people will get confused.

Finally, don’t be tempted to make false claims. Remember that you can never live a bad reputation down. Take what you honestly have to offer, polish it, and make it shine in a positive light. It may not seem like much at this point, but once the wheels are in motion, and you become recognized, you will begin to achieve a level of success you never realized existed.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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