Doug D’Anna’s latest ‘e-Wealth Daily’ article is titled “Create a Buzz That Will Have Them Lining Up”. [‘e-Wealth Daily’ Article]


Doug D’Anna’s latest ‘e-Wealth Daily’ article:

Create a Buzz That Will Have Them Lining Up

While it may only be October, I know many entrepreneurs are already looking forward to stories of crazed holiday shoppers lined up at stores waiting to purchase one particular item. From
dolls to games to electronics, there are always a few hot holiday items that we all feel the need to get our hands on. And at the other end of these transactions are entrepreneurs cashing in.

What really amazes me is the marketing involved in selling these items; that companies truly can create such an amazing buzz that shoppers will happily line up overnight and do battle with each other in order to get their hands on the select few items on the shelves.

Companies love to create a buzz for their products. They take advantage of the holiday season by launching their new products at this time of year when we are all looking for the
perfect gifts for our loved ones. The fact that they are selling a hot new item, which they are exclusively putting out before any other company, makes consumers salivate.

There is a type of psychology involved with positioning an item in such a way that people think they must purchase it. This is escalated by the idea of exclusivity — many companies
only sell a limited number of their new hot item, so as to increase its value in the public eye. For example, when the “PlayStation 3” gaming console was first released, it was in limited numbers at only select stores across North America. As a result of a stellar marketing campaign, which generated some serious buzz well before the product’s launch date, people were lining up at stores overnight just to be a part of the elite group of fortunate shoppers who were able to buy it in time for the holidays.

Companies market their products aggressively in order to
make serious profits this time of year, and the fact of the matter is that creating a buzz of exclusivity about their products could work wonders. If you own a business, you can also take advantage of this method for the items you sell. If you’re selling a product you really want to move during the holiday season, then you’ll want to send out a clear message of exclusivity. You want your customers to know that they are special in some way and that you are offering them — and only them — the opportunity to purchase a unique product.

You want people to think that they are part of an elite group of individuals, who are privileged enough to be able to buy the product from you. You want to create a buzz that shows
your customers that they can’t get your product anywhere else and that there is something different and special about what you’re selling.

When you’re using various marketing techniques, use words that will describe the exclusivity of your product. You want people to know why your product is special and why they
need to buy it.

Say, if you’re selling picture frames, they probably have the same features as any other frames do, for example. They have four sides, you can hang them on a wall, and so forth — but
what you’ll want to do is focus on what makes your frames special and why the customer should be excited about buying them from you. For instance, are they handcrafted? Hand-
painted? Made from recycled materials? Features such as these make your product stand out from the competition’s offerings as being something interesting and exclusive. Enforce
the idea that yours is the only business that offers the product. This will make customers realize that you are offering them a unique and exclusive shopping opportunity.

You can create buzz for your product through various marketing techniques, word-of-mouth advertising, and even by emphasizing exclusivity to your customers when you’re selling it to them. Make people feel as though they’re getting something really special that will make for a gift that will excite their friends and family. Get your family and friends to help you spread the word about your product and focus your marketing materials on the message of exclusivity.

We all love to find hidden gems and we all love to give unique, hard-to-find gifts that dazzle the recipient. Your products and your business could become the great secret that many people around this time of year will want to get in on. The next thing you know, the secret will be out and success will right around the corner for you.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

Sharing is caring