Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Brain Scans Reveal 3 Elements of “Buying Brain””. [Writing on the Web]


Patsi Krakoff’s latest ‘Writing on the Web’ blog post:

Brain Scans Reveal 3 Elements of “Buying Brain”

Patsi says, “As more brands are being studied in laboratories around the world, consumers are being hooked up to brain imaging machines, fMRI, EEG and other devices so that they are monitored while they read marketing messages and make decisions.”

Brain Scans Reveal 3 Elements of “Buying Brain”

Patsi Krakoff’s Writing on the Web Blog

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