‘Forget Benefits, And You Will Sell More’ by Michel Fortin

Michel Fortin’s latest blog post is titled “Forget Benefits, And You Will Sell More”. [Michel Fortin’s Blog]

Michel Fortin’s latest blog post:

Forget Benefits, And You Will Sell More

Michel says, “What’s the single, most important element in copywriting? Let me say it another way.You’ve done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then why is your product still not selling? Is it the price? The offer? The competition?.”

Forget Benefits, And You Will Sell More…

Michel Fortin’s Blog