James Burt’s latest ‘e-Wealth Daily’ article is titled “Look to Yourself for Unexpected Info Marketing Inspiration”. [‘Info Marketing’ Article]


James Burt’s latest ‘e-Wealth Daily’ article:

Look to Yourself for Unexpected Info Marketing Inspiration

Due to the personal nature of info marketing, you can learn a lot about yourself as you grow your business. You apply your own life experiences to whatever info marketing topic you are
using. As you explore what you know and turn it into info products, you can learn about your own strengths and limitations. Once you find these, not only may you discover new ways to improve your current products, but this may even inspire you to create others.

When evaluating yourself through the info products you create, it is important to consider these factors:

— Your background: It wasn’t until I moved to a big city that I got a look at what was normal for people other than myself and my family. I was surrounded by people who spoke Italian or
Polish at home, were Roman Catholic or Hindu. It was around this time that I realized just how diverse human life is and you don’t have to travel far to experience it. I think it’s a good thing
to draw on this sort of material in your information marketing.

You can apply knowledge of your family’s food, music, and lifestyle in your content and give examples based on that knowledge. A friend of mine is of Scottish origin and he does
info marketing on food and drink. His knowledge of Scottish cuisine and drink — think haggis and single-malt Scotch — comes up a lot in his work. His readers enjoy his content as
they are interested in this sort of heritage-inspired material.

— Your family: What are your kids up to today? How was it finding a good husband or wife? What products do you buy for them and their health? All of this is an excellent source for
your info marketing. Whether you do information marketing for consumer food brands or lawnmowers, your choices within your own family can inform your information marketing.
People can be influenced by this and apply it to their own family.

— Your jobs, past or previous: I said past or previous on purpose. These days and thanks to a yo-yo economy, a lot of people may have more than one job, a part-time only job, maybe a full-time job if luck allows, or no job at all. In any case, you’ve got a work history. You’ve got experience, training, and maybe a portfolio. This can be used and appreciated in your info products. Think of situations when what you’ve learned on the job can fit into your info content.
Think of what knowledge or surprise situations you encountered that can help your clients get some decent info to use within their own lives. Be it how to deal with a client or the way to download a communication program from the Net, it’s all good.

— Your own habits and personality: Some people say life is short. In a way it is, but it can be a lot longer, too. When you think about it, by the time you’ve hit middle age, you’ve crossed four decades of remembered life. There’s a lot in there that has formed you as a person — your work habits, what you’ve accomplished with your own skill set, and what you’ve learned is harmful and what is beneficial to life. All of these factors are great inspirations for info marketing. From what you have done to quit smoking right down to how you negotiated a business deal, your personality informs all aspects of your life. Stick some of it in your content and it can
positively inform others as well.

More often than not, it’s good to keep your personal and professional lives separate. Once in a while though, it is possible to have one influence the other in a very positive fashion. If you get stumped in info marketing, don’t ever be afraid to draw from your own life when trying to get you info content to relate to your clients. It can be more helpful than you could ever imagine.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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