John Hurd’s latest ‘e-Wealth Daily’ article is titled “And the Winner Is “. [‘e-Wealth Daily’ Article]


John Hurd’s latest ‘e-Wealth Daily’ article:

And the Winner Is

As a child, I loved entering contests. The toy store in the mall had coloring contests every month and I remember sitting at my desk trying my best to stay within the lines. When I was done, my mother and I would head to the mall and my picture would be placed on the wall near the cash register.

Now, I don’t believe I ever won one of these contests, but I did get to go to the toy store more often and, as a kid, I don’t need to tell you how exciting it was.

This little trip down memory lane is an example of how contests can be great for businesses.

One of the largest challenges facing small business owners is coming up with new ways to stand out amongst competitors and get customers not only buying, but also involved to keep them coming back.

Contests are a promotional tool that has been around for ages,
and continues to be used in new ways.

One example of how this old concept has been made fresh is in the online market. Retailers, such as Amazon, allow registered users of their site to post product reviews. Not only does Amazon post product descriptions, but they also make each product page into a small forum where people you’d never encounter otherwise offer their suggestions or warnings about what you may purchase.

Other companies hoping to get new users to do the same on their web sites have been encouraging customers to also post on their sites by having contests built into these promotions. One store was offering reward points for accepted comments, while other sites have giveaways for users who comment.

When it comes to your business, what customer comments would you like to receive? Rather than sitting back and waiting for them, create a contest that gives you the feedback you want and rewards your customers in the process.

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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