‘Niche Success for the Info Marketer’ by James Burt

James Burt’s latest ‘e-Wealth Daily’ article is titled “Niche Success for the Info Marketer”. [‘Info Marketing’ Article]

James Burt’s latest ‘e-Wealth Daily’ article:

In business, the word “niche” conjures up both reverence and bit of fright at the same time. The term “niche market” can be especially fearful for entrepreneurs. Business pros want to
reach the biggest audience they can when marketing their product. If you think about Coca-Cola or Microsoft and how many people know and use their products, you are talking
about billions of people. This is great and it’s the dream of anyone to have what they’ve created to be purchased and enjoyed by everyone.

But other pros take another path. Their area of specialty is unique and they focus on one area of the consumer market to generate success for themselves. Maybe they create new
schematics for balsa wood model airplanes or repair specs for old “Volkswagen” station wagons from the 1970s. Either way, these folks are singular about one area of the market and strive
to work within its slightly reduced confines. They are within a niche.

In information marketing, niche-types are more or less the same. While some pros go the distance to cover broad info topics like auto repair, woodworking, or sports statistics, there
are those info marketers who choose something more obscure like lap steel guitar collection or “Meissen” porcelain. These areas of interest are not nearly as broad as the former topics I
mentioned and in a way are a bit limiting in terms of scope and interest within the general public.

Now, what I’ve just said should not scare anyone away from choosing such a topic for an information marketing business. Quite the contrary. It should encourage you to take it up as an
information topic. Remember, if you are interested in something, there’s a good chance someone else is as well. And with that comes hordes of other people who love that topic,
too.

What I am saying is to approach niche marketing information marketing with some caution. You have to start by knowing exactly what niche market you want to broach. Anything is
good — rare books, specialty consumer goods, micro-breweries — but it’s good to start with focus and a product to present to a specific audience.

It’s also good to get to know people who share the same interests as you. The kinds of info they want; what new developments are there in that info field; what they are willing
to shell out for it…these are all important considerations. If you have a social club or specialty shop you go to, or you chat with the likeminded online, pick their brains to find out what they
want.

Once you realize what is needed, go about delivering it. Get your research done, get your products together, and get it out to them. I recommend stretching it out at the beginning to just
newsletters and, after some time delivering regular info, getting a bigger info product with a wide range of niche info together.

Don’t get discouraged if only a few people latch on at the beginning. Start off by working hard to please them. If your stuff is quality, others will come in time. But also look to find
ways of promotion within the niche market itself. Track down every single niche publication you can to see where to advertise, even within their classifieds. Post on online message
boards with your links and even poster your local specialty shops if possible. If you’re going the niche route, there’s no reason why you shouldn’t be the cream of the crop.

Finally, don’t quit. If you think about a company within a niche market — say Shure Microphones, popular in the recording industry, or Troma Studios, notorious for their low-budget
horror films — they have survived on a reduced level by continually offering the best product they could. They certainly haven’t grown to the size of bigger corporations, but their tight
niche market has allowed them to maintain control of themselves while still getting the endorsements of many within their field. They persevered over time.

In an odd way, every product in the world falls into a niche market. They are specific to a particular area of a consumer’s palate. Some have gotten bigger, some have fallen by the
wayside, but some have just done well in a particular area. That’s a decent goal to aspire to and one that a niche info marketer can go for.

e-Wealth Daily

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