Micheal Newman’s latest ‘e-Wealth Daily’ article is titled “Upsell to Change “Free” into Profits”. [Michael Newman’s Article]


Micheal Newman’s latest ‘e-Wealth Daily’ article:

Upsell to Change “Free” into Profits

It’s not often we associate the word “free” with moneymaking, but I think that’s about to change.

Of course, it’s no secret that if you want to grab someone’s attention, offering something for free is the way to do it. After all, who doesn’t want something for nothing every once in a while?

As a business owner, of course, offering your hard work for free may seem a little silly. After all, you put in lots of work to produce a quality product or service and hope to be paid
accordingly. Not to mention, you’ll never get rich if you aren’t making any sales!

However, offering your work for free is a great way to get people interested about your business, while possibly paving the way to hefty sales down the road.

For instance, let’s take a free service like Flickr.com. Flickr is a photo service offered by Yahoo! that lets people store and post their photographs online. They let people do this without
charging a cent; however, if people choose to pay, they can. Here’s what I mean:

The free version of Flickr is relatively limited. It doesn’t have the space, options or perks that the upgraded version has. The upgraded version that offers additional features comes at a
price. The truth is that, once people start using the free Flickr, they come to realize that, by paying a small fee, they can have so much more. The upgrade, they feel, is worth the price tag.

Essentially, these people are being upsold once they’re in the door…and quite easily at that.

There are a number of businesses out there doing the same thing, both online and offline. The key is to ensure that the free offerings are leading you to enough revenue through upselling
that you can afford to keep them in operation.

So, let’s say, for instance, you are involved in a mail-order, information marketing business. You send sales letters all over the country to tens of thousands of recipients, but are having a
hard time making sales. Well, maybe it’s because your letter comes right out and sells a product for a price your market finds a little too high — which, in economic times like these,
would be no surprise at all.

Perhaps, however, your luck would change if you offered a free report, book or gift to accompany the product you’re selling. This way, you’re providing some incentive to customers to
purchase your product by giving them a little something extra. In their minds, they are getting more for less or something for nothing, which is always a good thing!

When trying to grow your business, look around at how offering product for free can help you boost your revenue. It may seem outlandish, but, trust me; it just might work!

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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