Doug D’Anna’s latest ‘e-Wealth Daily’ article is titled “The Benefits of Branding”. [‘e-Wealth Daily’ Article]


Doug D’Anna’s latest ‘e-Wealth Daily’ article:

The Benefits of Branding

Let’s face it: the marketplace is crammed full of everything. And there are many versions of every type of product or service.

There are enough smart, business-minded folk in America to ensure that there is a product or service for almost anything you can think of. And the marketing engine is bigger than every train put together; we are inundated by messages every day of our lives.

Thousands and thousands of them: the radio, billboards, the television, logos on nearly every product, advertisements in the newspapers and magazines, telemarketers, posters — you name
it. These messages are from brands trying to reinforce their business and implant their names in our minds and memories.

This makes for a very noisy marketplace, wouldn’t you say? And it makes for some wild competition — an endless, big-money game of trying to attract the average person’s attention
and his spending money.

Corporations now employ a fraction of what they used to, as many are caught in a perpetual downsizing rhythm. If not, they are merging and consolidating operations with other big companies, resulting in many lost jobs.

Throw some technology into the equation, and we have automation and computers doing more of the grunt work that used to be handled by salaried employees. None of this is good, considering there are more university-educated individuals being pumped out of the nation’s schools than ever before, without jobs to house them.

This competitive environment might seem daunting and impenetrable to many budding entrepreneurs and job seekers. But instead of worrying, I’d suggest we look at this as the
perfect proof of why we need to start thinking about branding.

It’s an old saying, but today it’s more important than ever before: “Stand out from the crowd.” This is the promise of branding — brand yourself, brand a business. Take who you are and what you know, and create a brand — and I’m going to help you, step by step.

And the very first step is this: it’s all about positioning yourself for success.

Creating a brand means casting an image and a name onto the marketplace that tells consumers why the product or service is superior to the competition’s offerings. It impels people to PURCHASE the product. Brand identity is the powerful tool of the rich, and the tool that relative nobodies use to get ahead — and stay ahead.

In the frenzy of competition, the truth is that the people who achieve the most success are those who devised the best branded images — not necessarily the best products or services.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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