DrNunley’s ‘Marketing Tips’ ezine article titled “Target Certain Personality Types” is reprinted here. [‘DrNunley’s eZine Article]


DrNunley’s ‘Marketing Tips’ ezine article is reprinted here.

Target Certain Personality Types

You have probably noticed that your customers come in several personality types. Some need very little time to make up their mind. As soon as they get a quick idea of what you’re selling,
they want to buy–NOW!

Other customers take lots of time. They ask for details on a half dozen issues. Then they’re back a day or two later with more questions. You hear from them a week later with even more
questions. Finally, just when you’ve decided this person is never going to buy, they place their order.

Experts divide customers in several distinct personality types. There are headstrong leader types who are always moving forward. They tend to buy quickly. Others are very emotional. If it feels good, they do it.

On the other side of the personality range are those of us who won’t buy unless we’re given a logical, step-by-step explanation and sequence to follow. That type of person needs more time,
nurturing, and may be turned off by a pressure sale. This type of person also makes up close to half of all customers.

You may not be able to satisfy everyone of these types with your marketing. Some companies are very successful targeting just one group. Others gear their marketing and advertising to work for several personality types.

I often include major points in bold with bullets and underline. That helps the “need to do it fast” person. Elsewhere on the page I give more details and a blow-by-blow account of how the product or service is used and can be purchased.

Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at http://DrNunley.com

See Kevin’s affordable promotion packages and business writing deals at http://DrNunley.com. From ezine advertising, to a press release, to web copy that sells, get what you need fast.

About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

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