James Burt’s latest e-Wealth Daily’article is titled “The 24-hour Tool in Your Info Marketing Tool Kit”. [e-Wealth Daily’Article]


James Burt’s latest e-Wealth Daily’article:

The 24-hour Tool in Your Info Marketing Tool Kit

Have you updated your web site recently?

It may sound like a bit of a stretch to put the words “exciting” and “web site” in the same sentence, but they are very compatible in the real, professional world. If you’ve ever lived
abroad in a remote area, there is a thrill of knowing you can access the most current news online from home. If you follow a certain musician or band around, the news and eventual day
that they offer new music, photos, or discounted concert tickets are always worth checking the Web regularly for.

A lot of people take the Internet for granted. Even though it really wasn’t all that long ago that the Internet was introduced on the domestic market, it’s become so ingrained in our daily
lives that it doesn’t seem that exciting anymore. But in the grand scheme of things, the Internet is still only being utilized so much. Its fullest potential has likely not been realized and
entrepreneurs, especially info marketers, can take advantage of this with an exciting web site.

Examining the most popular web sites online these days is often a good way to get started on making your info marketing web site that much more exciting. What do they have that could make yours that much more interesting?

One thing that is most obvious is that you must have a regular update process. Nowadays, news sites get their news as soon as it’s available. As an info marketer, this might not always be an option for you, but you can create a way of updating your web site with good, brief content to hook your clients into your business. You have options of doing the updates yourself with your own content or finding another source to stream it in for you.

The next most obvious elements to incorporate on your homepage are digital videos and/or sound bites. I’m a bit leery of recommending this, as, being an info marketer, this kind of
flashy material can take away from your info products, specifically the info content that you want people to read. However, a single video that is strongly related to your info material can be a good addition. A video of you giving a seminar, announcement, or a video from another source plus a sound clip of info-related material can give viewers or prospective clients something to view to get interested in your business.

As a reminder, if you bring info, videos, sound bites, or graphics in from another source, do not forget to get permission first. A lot of web resources will help you, but ask them beforehand. There’s no need to get into legal trouble in the name of jazzing up your web site.

Now, you want to drive people to your web site to get in on the action, right? This can be done a number of different ways. Place special announcements within your e-newsletters, offer
deals through the web site alone, and maybe even create an interactive attraction on the web site, such as a contest or message/feedback board to get your clients involved in your online material. This is where working online can be the most fun and everyone from you to the boss to the client living somewhere else can utilize the Web to its absolute full potential.

Other little things can go a long way towards making your web site more exciting. Newly stylized designs, digital products, and an archive of your best work can all act as other elements to help make your web site come alive. Try using new markups like XSL or XML to create material that give it some spontaneity. When in doubt, get a web site designer on the phone who’s current on modern web site creation. They can often add the necessary tips to make your web site that much better.

In the end, an info marketer’s web site is a reflection of your business and your info, and should show off the best you can offer. It should always be interesting and kept alive. It should always be exciting. Take some time to make it so.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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