DrNunley’s ‘Marketing Tips’ ezine article titled Raise Your Prices” is reprinted here. [‘DrNunley’s eZine Article]


DrNunley’s ‘Marketing Tips’ ezine article is reprinted here.

Raise Your Prices

This week a woman wrote to ask the best way to raise the prices for her products. She wanted to charge a higher price without turning off her current customers.

That is a good concern. Every business has a main group of customers who provide up to 80% of their business.

Customers in this core group are usually similar in many ways. Make the wrong move and you could alienate the entire bunch. Losing your core customers can spell disaster for a business. A good example of this was when McDonalds spent 20 years courting families with kids, then recently moved away from serving kids alienating their core customers.

I find that customers don’t mind a price increase if they can see your product or service is a good value. Since my prices are still lower than most competitors (an important factor for my
core customers), I tell them something like this. “The price is xxxx. Others charge xxx more. That means you pay xxx less for a high quality product when you buy from me.”

There is nothing wrong with having prices that are higher than your competitors. It must be clear to customers that they are getting important extra benefits.

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Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at http://DrNunley.com

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About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

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