Adrian Newman’s latest ‘e-Wealth Daily’ article is titled “Do You Get It?”. [Adrian Newman’s Article]


Adrian Newman’s latest ‘e-Wealth Daily’ article:

Do You Get It?

“Wow, I get it.”

That’s the phrase you want your customers to say the exact instant they see your product for the first time. And that’s what A.J. Khubani of TeleBrands, the company behind many successful infomercials, is looking for when he auditions thousands of inventions and new products.

In a recent “New York Times” article, Khubani laments passing on the “Snuggie” (which has sold millions) and approaches each potential new product or invention with an experienced eye for selling almost everything you can imagine.

And inventors are lining up to meet with Khubani. Adding the iconic “As Seen on TV” logo to their products packaging could be what they need to turn a struggling small business into a
multi-national success.

But, they won’t get there unless their product has the “wow factor.”

The “wow factor” can come from the simplest product with an even simpler design. It can also come from more complex products. But, it isn’t the product itself that brings about the “wow factor.” It’s the problem that the product solves that can make a potential customer say, “Wow, I get it.”

Every inventor starts with a problem. The product is what comes along later, much later.

If you’re still looking for your own big idea, then my suggestion is to start focusing on problems. Get immersed in the problems that affect day-to-day living. It is in these problems that the secret to your success may be waiting.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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