DrNunley’s ‘Marketing Tips’ ezine article titled “Get More Customer Contacts” is reprinted here. [‘DrNunley’s eZine Article]


DrNunley’s ‘Marketing Tips’ ezine article is reprinted here.

Get More Customer Contacts

The most common problem people send me is, “I get lots of hits on my website, but I’m not selling anything.”

Fortunately, the answer is often simple. Newspapers have long known that anything “above the fold” gets far more reader attention than articles “below the fold.” When an important story
gets placed below the fold on the front page, it is considered a slap in the face. The editor doesn’t think the topic is important or doesn’t want to offend an important advertiser by giving the
story a more noticed position.

Web sites work much the same. The top of your opening page gets by far the most attention. A headline will always get more attention than plain copy. I find that if I list five small linked headlines at the top of my opening page, visitors click the links in the order they appear from top to bottom.

This presents a problem for sites that have a doorway page visitors see first. Doorway pages generally include only a logo and graphic. A number of sites are now including a few links to
their most important pages on the doorway page. This insures those important products and service are right up front, seen from the first moment the reader clicks to the site.

Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at http://DrNunley.com

See Kevin’s affordable promotion packages and business writing deals at http://DrNunley.com. From ezine advertising, to a press release, to web copy that sells, get what you need fast.

About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

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