James Burt’s latest e-Wealth Daily’ article is titled “How to Enter the Lucrative eBook Market”. [e-Wealth Daily’ Article]


James Burt’s latest e-Wealth Daily’ article:

How to Enter the Lucrative eBook Market

I’ve recently been researching the growth of the eBook market. Here are some tips I can pass on to you from my research to help you expand your info marketing business:

— eBooks are lucrative avenues for business: Whenever a new fad or medium comes along, it’s natural for people to be suspicious of them. If one thinks of “Crystal Pepsi” back in the early 90s, it might have seemed a fun fad at first to have clear cola on the market, but clearly it did not last as a commercial venture. On the other hand, digital music players such as the “iPod” might have seemed weird 10 years ago, but they’ve turned out to be a lasting consumer good. eBooks fall into the latter category. They aren’t nearly as cheap to buy as a secondhand paperback or even new print edition, but they have caught on with the public. While consumers are buying a pricey format to use to read, eBook titles are not that expensive. This coupled with the fact that they are compact, durable, and very attractive new products make them desirable
to consumers.

— People want the same quality material for their eBooks: This is where you as the information marketer fill a particular commercial void. As with the advent of other digital media, especially films and video games, a lot of material became pirated by less than ethical folks looking for a quick buck. You might have seen the films on a pirated DVD that was filmed with a video camcorder inside a cinema. Awful sound, awful picture, and hardly even worth the little money that was paid for it. Apparently some eBook material that has been released is very sub par — whole texts with spelling errors and sloppy page layouts, and some have even been acquired from sources without permission. Info marketers stand to take their already existing quality material and put them into eBook formats, which can be marketed further to eBook-using clients. You might have to solicit a digital publisher to help you create an info product in eBook form, but it will likely be well worth it in the long run. Quality is quality no matter the format, and
people will pay for quality material.

— Info marketers don’t stand to lose anything: This is related to the last point. In my research, I was shocked by one eBook publisher’s view of the future of publishing. He expressed no
nostalgia for print media and said it was time to get hip to the times. His blunt and honest opinion is probably worthwhile to hear from someone in the industry. But, as an info marketer,
you may not want to be so quick to write one medium off and focus solely on another. eBooks are just another good venture for your business and, rather than dump all your old print
material, you can maintain some of it while incorporating eBooks into your business. It might be tough to get going, but working eBook info products into your existing business is just
another new avenue for more success.

— eBooks are the future: The previously mentioned publisher’s comments seem blunt, but they are a good direction to use as a benchmark for the future. We might see the death of all print
products — mail, magazines, info books — outright. Or maybe not. But the basic lesson is simple and less brutal: you have to keep an eye on the future and, if eBooks are here, they are
likely here to stay for a while. There will be more modifications to their technology, new developments, and most likely new opportunities to come for all entrepreneurs out there. In the end, as an info marketer, be on guard for what is to come. Your foresight can help maintain and even increase your personal success.

Perhaps like you, I have yet to catch the eBook buzz. I still carry a paperback in my coat pocket wherever I go. But I intend to get educated about it even more. Stay tuned for more
eBook news. The future might just be words on a small screen, but this can be a goldmine for info marketers ready for to utilize them.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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