‘Purpose as Brand’ by John Jantsch
John Jantsch’s latest blog post is titled “Purpose as Brand”. [John Jantsch’s Blog]
John Jantsch’s latest blog post:
Purpose as Brand
John says, “There was a time when I mentioned the word brand to small business and they would shrug their shoulders at the idea. We donӴ have a brand, thatӳ big company we stuff. We have a business and we busy ourselves trying to build some name recognition”.
Purpose as Brand…
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