John Hurd’s latest ‘e-Wealth Daily’ article is titled “The Difference Between Cheap and Free”. [é-Wealth Daily’Article]

John Hurd’s latest ‘e-Wealth Daily’ article:

The Difference Between Cheap and Free

Recently, while shopping for new furniture, I’ve come face-to-face with a lot of different promotional offers.

Each offer that stores present is made in the hopes of making a sale by triggering a thought in my brain that will get me to take out my wallet and hand over my money.

Since furniture is expensive, many of these offers include elaborate ways to pay for the furniture over any number of months and sometimes even years.

However, if you have the cash on hand to make that purchase right away, there are other promotional offers to consider.

Free delivery is one offer. Another one that I’ve seen more often is the option to get a free television with your new living room set.

For me, the offer of free delivery really holds a lot of value. You see, I don’t have a large van at my disposal and, living in the city, I don’t know too many people who do.

So, for me, the cost of renting a van, convincing a few friends to help me haul a bulky and awkward couch up a flight of stairs and doing this all without destroying the paint on my walls…well, you can see that free delivery is very valuable.

Now, on the other hand, the promise of a free television is also nice, but there’s a problem with it. If you have the large moving truck and a team of helpful movers, then free delivery isn’t of much use to you. So going for the free television may be a lure.

Now, as we all know, televisions can be very expensive. There are walls of them in the store. We also know that technology seems to be already outdated by the time we get the product home.

The question that comes into my mind is, “Why are these televisions being given away?” Is it because they are unable to sell these older models…or are they free because they are cheap and more likely to break?

When it comes to deciding on the best deal, it is important to consider the value to you personally, because no two free items are worth the same amount.

e-Wealth Daily

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