‘Secrets of the Sensational Sidebar’ – ‘The Total Package’

‘The Total Package’ blog post is titled ‘Secrets of the Sensational Sidebar”. [The Total Package Blog]

‘The Total Package’ blog post:

Secrets of the Sensational Sidebar

Paul Maxey says, “They blaze a trail through your copy like wildfire, looking for a single reason – any reason – to “write you off” and toss your promotion into the dustbin of forgotten mailers”.

Secrets of the Sensational Sidebar…

The Total Package