John Hurd’s latest ‘e-Wealth Daily’ article is titled “Take Charge When Dealing with Complaints”. [é-Wealth Daily’Article]

John Hurd’s latest ‘e-Wealth Daily’ article:

Take Charge When Dealing with Complaints

Over the years, you’ve probably heard the old adage, “The customer is always right.”

That’s because your customers have a lot of power over your business. They not only provide you with income from sales, but they can also determine whether or not to send more business your way.

When things are going well with your customer relations, you can certainly see firsthand the benefits of providing friendly, accurate and timely service to each and every client or customer who comes your way.

Typically, the customers you overjoy will come back and hopefully bring along their friends and continue to make future purchases.

But, at the same time, the ones who aren’t happy can also come back. However, they are not looking to make another purchase, but instead are returning to issue their complaints.

When times are busy, meeting the demands of each and every one of your customers can sometimes feel impossible.

Now, granted, there will be some people you just can’t make happy. This is just the way things will always be, and your discount offers and apologies will never be enough. So don’t dwell on the small minority of people like this.

Instead, focus on the things you can do to prevent complaints and dissatisfaction. The way to go about this is to proactively address as many of the needs of your customer as you can.

I believe that the biggest need customers have, no matter what product or service they are paying for, is to get excellent customer service, not only during the initial contact, but also each and every time they are in touch with you.

So, you want to provide the same excellent response when they are first inquiring about your services as when they are expressing their dissatisfaction. Here are a few simple things that you can do when an upset customer approaches you.

The first thing to do is take control of the situation. Get all the details you can from the customer so you can identify exactly what the problem is.

Next, sympathize with them. Let them know you understand their frustrations or concerns and that you aren’t going to let the issue go any further without action.

By taking control of the situation the minute you are approached, you should be able to steer the conversation to what it is you can do to remedy the problem. And if prepared ahead for customer concerns, you should already have a plan for dealing with a situation like this.

Dealing with complaints can be a major challenge, but by planning ahead and taking control of the situation, you will be taking big steps toward continued success.

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

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