Glenn Livingston’s latest blog post is titled “The Emotionally Unique Selling Proposition”. [Glenn Livingston’s Blog]


Glenn Livingston’s latest blog post:

The Emotionally Unique Selling Proposition

Glenn says, “In my work with Terry Dean on The Total Conversion Code (anticipated launch date shortly after Valentines), I believe I’ve come to an important conclusion: the quintessential marketing insight is the “Emotionally Unique Selling Proposition”, or your E-USP.”

The Emotionally Unique Selling Proposition…

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