Paul Maxey’s latest ‘Total Package’ article is titled “Twelve More Time-Tested Ways to Prove Every Promise You Make”. [Copywriting Article]

Paul Maxey’s latest ‘Total Package’ article:

Twelve More Time-Tested Ways to Prove Every Promise You Make

Dear Business-Builder,

A few weeks ago in this column, I described the six proof elements that “A”-list writers include in every ad or sales letter they write …

The six strategies that simply MUST be included in every promotion if you have any hope of achieving maximum response.

But there are many more ways to give your promises, benefits and emotions the believability they need to work their magic in the mind and heart of your prospect.

In fact, here are twelve more time-tested strategies for proving every promise you make:

  • The Mechanism of Action: The unique way, method or system your product uses to deliver the benefits promised.
  • Paint a Vivid, Compelling Picture: Highly detailed, vivid pictures that give your prospect reason to believe you’ve “been there.”
  • Demonstrate the Product: Show how your product looks, works and performs in action.
  • Be Somebody: Why the person standing behind the product is highly qualified to be selling this product.
  • Show Some Personality: Proof there’s a real, living person talking about the product – not just a bunch of lifeless words on a page.
  • Brag About Your Track Record: The company, product or editor’s record of success in keeping similar promises to those made in the ad.
  • Walk Them Through a Case History: An extended testimonial that tells the story of someone who’s changed their life with your product.
  • Connect Your Product to Clinical Studies: Studies conducted by notable institutions that prove the nutrients in your product deliver a specific benefit.
  • Harness the Power of Publication: Major publications that have mentioned your editor, product, nutrients in your product, etc.
  • Demonstrate Your Benefit with Process/Graphic Sidebars: Visual, scientific images showing how your product works or why what you’re claiming is true.
  • Feature Media Appearances: If your editor or product has been mentioned, interviewed or featured on a notable radio or television show or channel.
  • Seek Out Celebrity Endorsements: Celebrities that vouch for the quality and benefits of your product.

Generally speaking, the more saturated your market, the more proof you’ll need to prove your case beyond a shadow of a doubt …

And make your product stand out in the crowd of “me too” promotions littering the landscape.

That brings us to this week’s Swipe of the Week. It’s a health promotion forSecond Opinion written by million-dollar copywriter David Deutsch. In its pages, you’ll find a number of the proof strategies listed above.

Apply them to your next promotion and they’ll likely bring you greater response, greater sales and greater profits than you ever imagined.

You really have no excuse not to!

Yours for greater profits,

Paul Maxey

Makepeace-Trained Copywriter

Supplement to THE TOTAL PACKAGE

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

The Total Package

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint this article.

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