Bill Hebden’s latest é-Wealth Daily’ article is titled “Creating a Great Info Marketing Magazine”. [é-Wealth Daily’ Article]

Bill Hebden’s latest é-Wealth Daily’ article:

Creating a Great Info Marketing Magazine

As an information marketer, there’re a lot of ideas you have to consider for creating successful products. There are so many options, but you have to pick the ones that you are certain will work for you and your business.

Recently, a fellow info marketer and I were chatting over dinner and he mentioned an idea. He wanted to start a magazine. Not a big one, but just a regular printed magazine that would include some columns from him and his colleagues, plus some advertising space for people to promote their business in. His plan was pretty basic and raw, but he asked what I thought about it.

I told him I thought it was great, and I’d tell you the same thing, too.

Once thought to be going completely obsolete a few years back, there are still people looking for great magazines, no matter what the format. People need to be entertained and informed at once. Actually, with that kind of phrase, an info marketer knows he or she is in the right business already and a magazine venture is just another interesting option to take a hold of for success.

If there has ever been any criticism of magazines failing over time, there is usually one trend that crops up: they simply weren’t organized well enough. In the end, you really can’t plan enough to create a successful magazine. With that, there might be a better way to go about creating a successful info marketing magazine.

When you get to the planning phase, you have to create a magazine structure from cover to cover. Now, your info magazine doesn’t have to be the grade of the thicker ones you see on today’s racks, but it should have a credible size of 25 to 30 pages. From there, break down each section of your magazine accordingly — news, features, editorial, classifieds, etc. Consider if you want it to be an electronic publication or a paper magazine. After this, you will have a good structure for a magazine and all you more or less have to do is fill in the sections with content.

For magazine content, you might want to consider what and who will go into the magazine. The content should be completely related to your topic, giving closer examination of your topic than what you put into your info newsletters. Now, as for who will write some of your content, you should start to think about contributors. These can be some of your info colleagues or people you’ve met who are really knowledgeable
about your particular topic. Before you go too far with your magazine, start consulting others as potential contributors. Think about how many you’d like, what they can write for your magazine, and what compensation you can offer them. This can be a great way to establish great long-term professional partnerships. The content you can get out of it can be really fun
and creative, too.

You also have to consider what visual material will go into your magazine as well. If this poses a problem, consult a graphic designer on how to outfit your pages with visual material.

As well, you should also think about advertising space within your magazine or keeping a regular classified section. This is a way you can start bringing some cash to help your magazine and establish good relations with companies selling products related to your info topic. Like finding contributors, you should also start contacting companies to see if they’d like to advertise within your magazine. Again, go over what will be shown and what compensation shall be given to both parties involved.

Finally: publication and distribution. Your magazine needs an angle to get to the eyes of the public? Do you want to send it out electronically at first? If you want to do print, where is a good distributor to help you locally? How much should you charge? How do you promote it within the confines of your info marketing business? All of these questions need to be answered ahead of time. If you want people to see your great
info pages, you’re going to have to consider its publication beforehand in fine detail.

It sounds like a lot to do just to get a magazine out, right? Well, it more or less is. But think about those magazines that have been around for so long. Actually, it’s a lot maintaining your own info marketing business. It can be tough, but very, very rewarding to both you and your clients in the end.

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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