John Hurd’s latest ‘e-Wealth Daily’ article is titled “Join the Conversation About You”. [é-Wealth Daily’Article]

John Hurd’s latest ‘e-Wealth Daily’ article:

Join the Conversation About You

I remember when I first started using the Internet. I was really terrified. We’d hooked up an old computer to our phone line; beyond every click, I expected to find something that would either destroy my computer or charge my phone bill for thousands of dollars.

Years later, the Internet still has a few shady areas, but in light of my previous hesitations, I am now spending the greater part of my day uncovering opportunities online.

What I believe to be the biggest development in Internet use are companies embracing the fact that people are talking online and saying good and bad things about their products and services.

Obviously, you only want to hear good news, and I’ve heard of companies editing and challenging complaints online, as if they could simply hit a delete button and the problem disappears.

That simply isn’t the case. Complaints have the power to reach countless people online, and these can ruin your company quickly if left unaddressed.

Popular customer complaint blog sites often post stories of terrible customer service, failing products and every complaint in between. If your product or service gets listed on one of these, it’s important to address the complaint as soon as possible.

Many companies have started a dedicated section on their web sites to address complaints. They provide e-mail addresses and phone numbers and may even post a list of frequently asked questions.

Going even further, companies often have a dedicated representative who searches for online complaints and handles them directly using social media tools like Facebook or Twitter.

While you may use these tools for personal items, your business can greatly benefit from their features that allow you to post images and link to your product sales pages.

The new Internet is based on creating an ongoing conversation. If you pull your seat up to the table, you have to join in and speak up. Those companies that ignore this development will quickly be left behind.

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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