James Burt’s latest é-Wealth Daily’ article is titled “Getting a Grip on Online Info Marketing”. [é-Wealth Daily’ Article]

James Burt’s latest é-Wealth Daily’ article:

Getting a Grip on Online Info Marketing

People love the Internet. And with good reason, too. It’s made communication easier, taken away a lot of difficult or slow technology from our lives, and created all kinds of forums for people to read, explore, and create new lives for themselves.

But if you’re a business pro who’s seen life before and after the Internet, you might not be so keen to bless the World Wide Web. The Net, for all of its many bounties, has brought such things as public misinformation, creative theft, and broken communication lines. People accustomed to a certain way of working or specific techniques have had to radically change their ways of working, sometimes just to have their business
survive.

In essence, the Internet is a challenge if you’re a business pro. But if you really dwell on that thought, what isn’t challenging if you’re a business pro? Everything from creating your product to putting it into a client’s hands is tough. But if you’ve come that far in your own success, the Internet is just another tool that, although wild, can be lassoed into working for you.

Surprisingly, there are a lot of ways you can make the Internet work for you and your information marketing business. Some ways involve keeping yourself safe out there on the Internet plain, while others involve using it to its full advantage. In any case, here’re a few easy tips to follow:

— Protect Your Content: A lot of people get going, all gears and wheels into their business, and they are quick to establish themselves on the Internet. As an info marketer, this is a no-brainer for you, as you likely have a web site, newsletters, and maybe even a blog or bulletin board right there online. But it’s worth taking a lesson from the entertainment industry here — if you have material that can be transferred over the Internet, it’s worth protecting. Before you start getting stuff into the public electronic domain, get it trademarked or registered with your local business bureau. People are generally good, but there’re a few five-fingered types that happily lift videos, music, and content from online sources. The owner of those materials can’t do a thing if they have forgotten to trademark it as their own. Don’t do this. Before you get Net-savvy, get protected.

— Search, Post, and Connect: The Internet is really just a big corridor, partly a marketplace, partly a library, partly a social forum. With that idea in mind, a lot of people don’t really take advantage of all three of these arenas. If you’re on a message board, chat site, or social network site, don’t be afraid to open an account. Introduce yourself, establish an ad, and put links back to your web site. A lot of business pros get pretty high
concept about getting Internet exposure, but little things like making postings and connections online with other pros can be strong, unsung sources of success for you and your business.

— Get Analytical: Of course, there’s nothing wrong getting high concept once in a while. If you’re on a roll with your business, you want some more exposure to keep that roll going. If that’s the case with you, you should invest in someone to help you with online advertising and analytics. These are the ads you might see at the top of your search engine lists or even within the boundaries of your e-mail domain. This stuff is
tough to get hip to if you’re a bit old-school in the ways of advertising. But if you have some free cash, scout out an Internet marketing pro that can put you right at the top of those search engine lists.

— Stay Updated: One thing about the Internet — it keeps you on your toes. There’s no time to become stagnant for long periods. It can be tough, but there’s a good motivation factor to keep you working on your information marketing business. You also have to keep it going online. Your web site should be updated regularly, your Internet service provider should be examined every year to see if you can get speedier e-newsletter deliveries, and you should always be checking out new ways of Internet marketing that could make your business stronger. For better or worse, one thing that people have learned from the last 10 to 15 years of online marketing is that the medium changes. It has to, as it is the future of everything from how we get movies to how we buy our clothes. The only thing you can do is to keep on top of Internet changes and see how they will affect your business. It’s that simple.

Whether you love the Internet or detest it with your entire soul, it doesn’t matter. What is important is that you use it for all that it can benefit you. As an info marketer, you really are in one of the few professions where the Net can actually benefit your business, so use it and use it wisely.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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