James Burt’s latest é-Wealth Daily’ article is titled “How the Best Info Marketers Write the Best Editorials”. [é-Wealth Daily’ Article]

James Burt’s latest é-Wealth Daily’ article:

How the Best Info Marketers Write the Best Editorials

It’s not often when you get into business that you get to show the human side of yourself. Most entrepreneurial endeavors are pretty serious, with a heavy emphasis on getting facts and results in a machine-like fashion. There’s not a lot of room for the human side of things.

Info marketing is different.

It’s true that there is a certain factual, almost robot-like side of info marketing. You have to dish out the real information from hard facts to clients who really want those facts to improve their lives. But that doesn’t mean you have to shut your brain down. You can still find a time and place to stick in your own thoughts and ideas.

The best place and constant outlet for this is your own editorial. Info marketers, working with newsletters in print or electronically, have an opportunity to give their own insight to their clients. Within the confines of your newsletter, readers will almost automatically look for something written by you and some commentary you have about business, life, and the future. Like the newspaper editor or the public observer, people
will really turn to you and read what you have to say. From there, they can make more informed decisions.

Editorials are loads of fun to write, but sometimes people can fall by the wayside when writing them. There are a few points to remember when composing editorials:

— Create a Space: If you start writing editorials, you have to find a place within your newsletters for them to fit. It’s often best to have the editorial in a specific place, such as right at the beginning or in the middle or feature information section. Keep it within a specific word count or length, and stick with that format regularly with all of your future editorials.

— Create a Schedule: If you ever got on board writing for the school paper or have even worked in freelance journalism, you know that writing can be both fun and taxing. When you’re on a roll, the words just put themselves on the page. But then you burn out and you either can’t write or you write poor quality material. This is the problem of an uneven writing schedule. When you go to create editorials for info marketing, it’s best to create a schedule of some sort. This will keep you organized, keep you from burning out, and also give you time to keep your creative juices flowing. Depending on how often your newsletters go out, you should be creating editorials about one-third of the time; i.e. for every three newsletters that go out, make sure at least one has a editorial column in it. If you can do more, great; but be wary of overextending yourself. Don’t
do them randomly and only every couple of weeks. If you think about the newspaper or your favorite magazines, you come to expect certain things by certain dates. Adopt this ideology for you and your business.

— Stick to the Point: Human conversation can become great by stepping off the topic-of-conversation path a bit. But info marketers have to consider their own products and cannot digress too much. Actually, not at all. Like I said earlier, the feeling of writing on a roll is fun. But if you start talking about your cat, your mortgage, or some politician you dislike, you begin to digress too much. You need to write good, interesting
editorials, but don’t forget to keep all the content related to what your info topic is about. Readers like editorials that are simultaneously philosophical and informative, so make that a goal to aspire to.

— Take Criticism and Advice: No doubt there are going to be folks who really like what you do and folks who don’t enjoy it so much. Sometimes people will feel the need to respond to your editorials or drop a tip off that they feel you were incorrect about. This stuff can be hard to swallow, but don’t get angry. These folks may seem like they are trying to act tough, but they actually care about your info topic as much as
you do. Take what they say, even respond with thanks for their ideas, and see if any of their ideas can be incorporated into your own work. If you’re writing your own ideas in the public eye, you are going to get feedback, good and bad. Use both to your advantage.

Writing what you think, what you feel, and what you know about is no easy task. But don’t forget that it is supposed to be fun. You should enjoy writing your thoughts and people should be ready to enjoy reading them. Just never forget that you’re an info marketer, either. Your thoughts, as editorials, are an important part of your business, so work to make them the best they can be.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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