Bill Myers has released the latest issue of ‘Tip of the Week’. The featured article is titled “Don’t treat your customers this way”. [Bill Myers Tip of the Week]


Bill Myers’ ‘Tip of the Week’:

Bill Myers Tip of the Week – February 19, 2011

Two of my favorite ‘visit every day’ web sites recently overhauled the design of their sites.

And almost immediately a large number of visitors complained to the site owners, advising them that the new site wasn’t easy to use and was almost impossible to navigate.

The owner’s response was ‘we are not changing back to the old design, so either get used to it, or go away’.

And so far, a lot of formerly loyal ‘visit several times a day’ visitors have taken the site’s response to heart.

We simply have gone away – never to return.

There’s a couple of important lessons here.

First, unless there is a compelling reason to change the design of a successful web site (or product), don’t do it.

And second, if a large number of customers complain that the new design makes the site or product unusable, don’t ignore them or tell them to go somewhere else.

Either go back to the old design, or work with your customers to change the new design so it works for the customer, instead of against them.

Your customer opinions are important. Don’t ignore them, and don’ t say things to them that will drive them away forever.

Bill Myers
bmyers@bmyers.com

http://www.bmyers.com

Recent articles posted at Bill Myers Online:

Another Simple Project – large target market, and you can do this one in a day

A good example of the kind of ‘short attention span’ projects you can quickly produce with a low budget and in a short time frame

Read the full article at: http://www.bmyers.com/members/733.cfm

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Creating the ‘floating images across the video’ effect with Sony Vegas

Use this cool effect in your video intros, or to add action to video clips and photos, or to create sports montages. Easy to do once you see the secret I show here

Read the full article at: http://www.bmyers.com/members/1991.cfm

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Microphone and headset test results

In this short video you can hear the results of my testing three different microphones and headsets, including the New Blue Snowball, the Plantronics GameCon Pro, and the Sennheiser PC 151. I think you’ll be surprised to hear which one sounds best

Read the full article at:
http://www.bmyers.com/public/1990.cfm

Video Production on a budget

Here’s my list showing how to put together a video studio for under $200, including camera, microphones, tripods and other needed accessories.

Read the full article at: http://www.bmyers.com/members/1992.cfm

That’s it for this week!

Bill Myers
http://www.bmyers.com

Missed a tip of the week? Find them all at
http://www.bmyers.com/public/department39.cfm

Bill Myers has developed a wide range of successful products (including 50 videos and several blockbuster software packages), he also developed tools that have enabled thousands of others to jump into the product development business and start creating their own products.

Bill’s copywriting skills are legendary. The sales letters he has written have pulled in millions of dollars, and created mail-order empires for his clients. His two books that contain over 300 pages of his best sales letters and ads had become a cult classic.

Bill Myers has an established track record as a successful product developer – developing videos, books, CD ROMs, software, newsletters, web sites, and more.

The information, articles, tips, tools and techniques presented within his web site are based on years of experience and designed to help others get into and succeed in the product development business.

* IMNewswatch would like to thank Bill Myers for granting permission to reprint the latest ‘Tip of the Week’.

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