John Hurd’s latest ‘e-Wealth Daily’ article is titled “Should You Invent or Innovate?”. [é-Wealth Daily’Article]

John Hurd’s latest ‘e-Wealth Daily’ article:

Should You Invent or Innovate?

I’m often surprised by how some of the best business ideas are rarely new ones.

Whether it means repackaging an existing product or developing a new way to fix a problem, many business ideas aren’t completely built from the ground up.

Products like the very successful “Snuggie” and “Slap Chop” aren’t completely new. They’ve been around for a long time, only with different names with slightly different features. Yet, through creative sales techniques, each of these products appears to be brand new.

The same goes for most major business ideas of the past decade. New ways to deliver products, such as online, mean that older products could have new life in a new format. And for many info marketers who have transformed older books to interactive web sites and recorded them on video, taking something old and making it new again has proved to be successful.

Of course, inventions do have the potential to become a success. But with the amount of time it takes to develop something new, test it and then start to market it, it can take a lifetime if not longer. That’s not to say you should give up on your big idea. If you’re struggling to come up with something new, then it may be time to evaluate the older ideas kicking around.

Remember, Amazon didn’t invent selling books (and more) online, but they did pioneer customer service and interaction in this field and that made them very successful.

Take a look at your moneymaking plans. Are you following the lead of someone else? If so, do you see a way to make their success even bigger? That’s the innovation you’re looking for; it may be hard to spot at first, but when you do find it, you’ll wonder how you ever survived without it.

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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