‘FTC Endorsement Guideline Enforcement And Implementation’ by Jennifer Okada

Jennifer Okada’s latest ‘OneCoach’ blog post is titled “FTC Endorsement Guideline Enforcement And Implementation”. [OneCoach Blog]

Jennifer Okada’s latest ‘OneCoach’ blog post:

FTC Endorsement Guideline Enforcement And Implementation

Okada says, “If you’re familiar with infomercials and advertisements touting miraculous weight loss claims and lucrative business schemes, you’re sure to be familiar with the phrases “results not typical” or “individual results may vary” often appearing in a small-print footnote. Previously, such disclosures were sufficient under FTC guidelines, but often left consumers with distorted expectations”.

FTC Endorsement Guideline Enforcement And Implementation

OneCoach Blog