James Burt’s latest é-Wealth Daily’ article is titled “Look to Your Past for Future Info Marketing Success”. [é-Wealth Daily’ Article]

James Burt’s latest é-Wealth Daily’ article:

Look to Your Past for Future Info Marketing Success

How much of “you” is in your work?

It sounds like a weird question to answer but it’s something a lot of people think about. Not just about themselves, but also in others’ work as well.

You can play head games for days thinking about this with all sorts of professions. How much of a writer’s life gets into a good book or a painter’s in mural? Does a soccer player’s youthful angst help make that winning kick? Could a street hustler’s knowledge of street grifts and gambling turn him into a prize-winning stock trader? You could go on and on and on.

At the end of it, this sort of pontification doesn’t come to a lot, but it does raise the question of whether you could ever put anything of yourself into your work. The answer is inevitably yes; and, in information marketing, it’s almost necessary.

Info marketers incorporate their love of their favorite topics into their work daily. But they often forget that they can incorporate crucial aspects of their own lives into their work as well. When the opportunity comes up for this, I always recommend that they turn to their salad days.

I’m not sure where the expression “salad days” comes from, but I am told it came from a line in Shakespeare. These days it refers to those years when you are struggling. You are at the peak of your abilities and working like mad, but your clothes are a bit shabby and your pockets are anything but full. You want to get success and have to fight tooth and nail to get it. With that, salad might just be the only thing on the menu that
night. When this period is recalled by some people, they often cringe and comment on how they’d rather forget that period outright. Fair enough — who wants to remember the starving days of struggle? But one must not forget that these were the formative years that created the life they lead now. There was a lot of learning, sometimes with great error, which gave way to success. This material is ripe for information content, no
matter what the topic. Your clients are often heading down the same road you once traveled, heading off into their own salad days. They will want to know what you knew.

Whatever educational ins and outs you went through to get where you are now will be beneficial to your clients right off the bat. Be it a certain survival technique to getting through that university program or a certification process that would help others, the insight of an entrepreneur who has been through salad days of the institution is always helpful to others in some way. Especially if you’re doing information marketing
on anything business- or money-related, the notes on studies or what options for education are available to entrepreneurs will be something that your clients will need. Moreover, they’re going to need to know how you got through them. The education and business survival techniques, as it were.

Business resources and tips you gathered along the way of your salad days are good fodder to continue with. Everyone’s path to success is completely different. Who you met along the way and where you found that first taste of success is all part of that learning process. One thing I recommend here is to offer specific places where you got some assistance during your salad days — i.e. an entrepreneur’s association, public
information bodies — to help direct clients to where they can get similar assistance. The trick here is that tips and resources are only worth passing on in general detail. You can’t be responsible for your clients’ success and to guarantee that the resources and tips you got will work for them too is wrong. But you can point them in the right direction. Like you, your clients seeking those dreams of independent success have to learn to
get it on their own. Your job is to suggest, recommend, and advise the best you can.

Most importantly, your business start-up days as a budding entrepreneur will serve as the greatest personal fodder for some of your best info marketing content. How did you form a client base? Where did you go for start-up cash? Were info sources around you or did you have to seek them out in more metropolitan areas? The in-the-trenches-type stories make for the most important salad days material for an info marketer. What you went through was tough, but it can prep others who are about to go through the same thing. Don’t forget to include both good and bad stories here. If you had issues with client relations or lost out on a big investment, it can be worth sharing. Your knowledge of both the good and bad can make for both entertaining and insightful info content that clients will be happy to purchase, so that they have something to learn
from, written by someone who really went through it all.

Whatever you do affects who you are. Who you are informs what you do. It’s a strange cycle, but it’s true. And the tough salad days of struggling to be successful tend to affect both your business and your character the most. Never forget that and, if you need some new information to infuse your info marketing, think back to your salad days for inspiration. They were tough, but they can become a source of success.

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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