James Burt’s latest é-Wealth Daily’ article is titled “The Importance of Proper Product Distribution in Info Marketing”. [é-Wealth Daily’ Article]

James Burt’s latest é-Wealth Daily’ article:

The Importance of Proper Product Distribution in Info Marketing

It’s all a solo venture, entrepreneurial business is. It’s all about you. You do the work and you expect to be rewarded for it. In a perfect way, this is how it should be. This is ultimate dream. Your business, your success, doing it your way.

Of course, there is always that other dream that someone else comes up to you and offers to help you gain more success. Now you’ve got something else going for you. You’ve got someone who wants to help push your business in new, potentially lucrative directions. One of these folks can really go the distance for you in terms of exposing your business to new clients, thereby bringing in more accolades and revenue.

That person is a distributor; to be specific, a product distributor. And these are people worth letting into your own business inner sanctum.

As I said before, you can do a lot as an entrepreneur. But it’s always good to get help, especially from someone who can get people access to your products who otherwise might be unaware of them. Info marketers, especially those carrying books or other physical wares for sale, have a strong chance of increasing their sales with the use of distributor.

Like a lot of other professionals you might meet along the road of entrepreneurship, a distributor can be an ally, but only with some finesse. For good or bad, distributors have to be concerned with what products they are marketing and won’t take just anyone. You might have to work to woo them over a bit, but it’s a wooing that might be well worth it.

The first step is to create an organized product catalogue or business portfolio. Distributors who can see what you have to offer can make an assessment on you and whether you have something that can fit their roster. I recommend doing either one up in digital format, using your laptop and some graphic display files. You can carry them around with you if you want to meet with a distributor or send them via e-mail. Be sure to have copies of your work history, targeted market, and distribution intentions, with an idea of how you think your product should be directed. This will help distributors
understand just how serious you are and the quality of the work you have to offer.

Distributors themselves can be a tricky bunch of folks to work with. It’s not that they’re shady, but it doesn’t hurt to have some questions once you get a meeting with one or more. Use all of your business negotiation skills at this point and pick a distributor’s brain if you think they might be worthwhile to work with. How do they go about their distribution tactics? Do they offer long- or short-term contracts? What selling goals do they require for you to be a long-term partner? All of these questions and just about any related one you can think of are worth mulling over in order to secure the right distribution deal that works best for both parties. Be willing to negotiate, but don’t get left out in the cold either. Understand every aspect of the deal.

When it comes to distribution, one thing some info marketers forget is the possibilities of the Internet. There are two reasons for this. One is to find a distributor. Like most other businesses, distributors usually keep a web site and you can have a look at them to see what they are like, if they could be good partners for you, etc. The other reason is if you have trouble nailing down a distributor. In the event that another business body isn’t so forthcoming about distributing your product, you can use the Internet to your advantage. You can list your business in online business directories, publish your own articles or related web sites, and even blog or post notices about your new releases. One of two things can happen: you will attract attention of a potential distributor and they will contact you; or you will start to see ways to distribute/promote your business online. This latter option can allow you to create your own methods of distribution. Either way gets your products out there and brings
more to people to see them, check them out, and hopefully buy them.

Obviously, it goes without saying that you might have to fight a bit to secure a distributor. Or, to put it more succinctly, you may have to face a bit of rejection. Never let this get you down. You might get rejected not because of debate over your products aren’t good, but rather because they do not suit the catalogue of a particular distributor. In any case, don’t let rejection get you down. If you want a distributor, keep seeking one out. If your products are good and in demand by certain people, there’s no reason why they can’t be equally attractive to a distributor who can get you more clients. Work until you get the help you need.

Info marketing distribution is no easy task and going about it is usually no walk in the park. But, like anything worth doing in info marketing, it’s worth doing well. Getting connections, seeing what options are available, and trying to really push your products into the public sphere are the objectives. If you work hard, you can forge a way to get your info marketing materials the distribution and notice they deserve.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

Sharing is caring