Adrian Newman’s latest é-Wealth Daily’ article is titled “Eight Inexpensive Marketing Strategies to Help Your Business; Part 2”. [‘e-Wealth Daily’Article]

Adrian Newman’s latest ‘e-Wealth Daily’ article:

Eight Inexpensive Marketing Strategies to Help Your Business; Part 2

In my last article, I introduced you to the first of eight inexpensive marketing strategies to help your business. If you recall, the first two were hosting a contest and contacting the press. Here are three more strategies to help you promote your business even on a shoestring budget:

3. Piggyback Advertising

If you don’t want to spend the money sending out mailers to your customers, there’s an easier and cheaper way to promote your business. Piggyback a purchase with a promotional flyer.

So, when a customer makes a purchase, throw a flyer in their bag, or a coupon of some sort. Make it something that they will keep. Perhaps it’s a flyer advertising 15% off their next purchase. If it’s worth their while, they will keep it.

Not only will you save money on having to mail or hand out door to door, but it’s also more likely that the customer will keep it if it’s in the bag. It’s so easy to throw out a pile of flyers, but if they’re happy with their purchase, they will take the time to look at the flyer.

4. Branded Merchandise

Having merchandise made up with your logo and/or business’ name on it is less expensive than you think. Small items like magnets, pens and notepads can be relatively inexpensive to have made up.

If you don’t want to buy items to give out to customers, then you can simply have T-shirts or polo shirts made up for yourself, your family and/or your staff. Wear these shirts when attending a community function and get people used to your name.

That’s the point of all of this: to make people remember you and your business. If you’re attending a community cook-off or council meeting wearing your branded shirt, someone might ask you about it. This is your opportunity to build your reputation and talk about your business.

5. Networking

While we’re on the topic of talking about your business, networking is certainly one of the cheapest ways to promote your business. The more people who know about your business, the better. So, get out there and self-promote.

When you’re networking at, say, a Chamber of Commerce event, try not to promote shamelessly. What you want to do is to give a little to get a little. Talk about your business; don’t advertise it.

Offer the other person some information, a tip here and there, and get to know them. The more comfortable you are, the more you can talk about your business and the innovative things you’re doing there.

The key is to meet as many people as possible. Don’t rule anyone out, because you never know who your next big customer might be or who might be able to connect you with a supplier who will save you money. The point is to be the friendliest person everywhere you go and get to know your business community.

I’ll conclude this list in my next article. Until then, start putting these strategies into practice; it could cost you more not to do it.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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