Adrian Newman’s latest é-Wealth Daily’ article is titled “Eight Inexpensive Marketing Strategies to Help Your Business; Part 3”. [‘e-Wealth Daily’Article]

Adrian Newman’s latest ‘e-Wealth Daily’ article:

Eight Inexpensive Marketing Strategies to Help Your Business; Part 3

My previous two articles have revealed five of eight inexpensive marketing strategies to help your business. These have included hosting a contest, contacting the press, “piggyback” advertising, using branded merchandise, and networking. Today, I reveal the final three marketing strategies that could give you the most bang for your buck:

6. E-mail

The Internet has made it very easy for business owners to get the word out to many people in a very simple manner. E-mail is a great way to promote your business and you can do it from the comfort of your desk.

Have your customers fill out a customer mailing list with their e-mail address. Make sure that they are receptive to getting your e-mails. You can get a better response by offering things like discounts, coupons and extras in your e-mails. Otherwise, the customer probably won’t want to receive them.

And, remember, you must have permission to send them an e-mail. It’s part of the “Can-Spam Act” and it’s the law.

7. Your Web Site

Along with sending out e-mails, a web site is a convenient way to reach a lot of people with very little money and effort.

On your web site, you can offer your customers the opportunity to interact with you via e-mail. You can have information about your product/service and information on upcoming events and promotions.

Another option is to have a blog on your web site. A blog is the nickname for a web log. It’s like an online journal. On a regular basis, you would share your expertise about the industry and interesting tidbits about your business with customers.

They have the option to read it, so it’s not being forced on them. If you have interesting content, the customer will want to read your blogs. Don’t blatantly advertise. Rather, inform them of your expertise and what you can do for them.

8. Word of Mouth

A good word-of-mouth campaign can be your best weapon, even more so than the most expensive television commercial. Hearing from actual customers that a product is worth buying or that a business offers a great shopping experience is more convincing than a commercial.

As consumers, we believe other consumers. Ever hear a friend talk about an honest and efficient mechanic they found? Well, it’s almost guaranteed you’ll be asking that friend for that mechanic’s address.

We believe that other people know a good deal and they know quality products and worthwhile services.

To help this strategy along, you can have family and friends spread the word for you. Do it discretely, but make sure that they spread the message about your business. You can also ask a loyal customer or two for a testimonial.

You can put a good testimonial on your promotional material and your web site for all to see. It is free and can be very effective. All you have to do is find the right people to help you promote.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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