James Burt’s latest é-Wealth Daily’ article is titled “The Info Marketer’s Survival Guide”. [é-Wealth Daily’ Article]

James Burt’s latest é-Wealth Daily’ article:

The Info Marketer’s Survival Guide

I think a lot of entrepreneurs see themselves as explorers.

I think this is a fair assessment. An independent business pro really is exploring new frontiers. He or she is struggling to stay the course of personal success. It’s grueling, mentally and physically, but there is an end to it. If you make it through, you’ve survived. Not only that, but you’ve won something for yourself as well.

Entrepreneurs like explorers can’t only focus on the end of the journey. You have to focus on every step and keep your wits about you along the entire path to success.

In travel or exploration fields, survival guides are usually created by brave people who went off into the wilderness. They might have thought they were ready, but only after they returned from their adventure did they have something to share with the rest of the world. Be it the wilderness of Labrador or the depths of an archaeological dig, these adventurous folks brought back tales of tragedy and triumph to share with other
interested persons who want to know how they survived. This should generate some thought in your mind. You’re brave. You’ve headed off into a strange wilderness. You’ve come out the other side. In short, you’re a survivor, too. Why can’t you share your adventure tales? Well, for one you can. And for another, you should. People could benefit from it.

To create a good info marketer’s survival guide, it’s best to do a little personal research first. You really have to probe your mind and even your business records to recall those instances that mattered. Right from what gave you the inspiration to get started, through to the establishment phase, and right up to the present day is all worth examining. All of your hardships, all of your pains, all of your success are worth going over to create an info marketer’s survival guide. The truth is that people love these stories. Notes about all of these times and specific points should be jotted down well in advance.

Next you have to create some content. You can’t go into great detail about every waking moment of your rise to success. It’s worth doing a bit of info editing at this stage and highlighting the most important parts of your business/personal story. The real pivotal moments and their respective details require the most attention. This will shape your information content.

Now, a little entrepreneurial creativity doesn’t hurt either. A good info marketer’s survival guide is not a bland, blow-by-blow account of one’s life. It has some pizzazz, humor, and entertaining moments to balance the more serious matters. If you messed up but can joke about it, do so. Those who read it will understand that folly in information marketing can be tragic and funny, too.

Above all, your survival guide should work like your other info products: it should provide good tips and help to your clients. What you learned and your advice on what to do/not to do will serve your clients the best way. Obviously, they want something they can enjoy reading, but always ponder what you want them to walk away with from your survival guide. The most important lessons and the most professional advice are
what they crave, so be sure to make these the most important points of your whole guide.

In the end, the best approach to take in creating an info marketing survival guide is that of a teacher. More specifically, be that teacher you never had. If you’re a computer-based info marketer, direct folks on how to take their love of microchips to a level of successful information provision. If you’re a pet info expert, let people know what you learned at the vet. All of these points and tips will infuse a confidence in your clients
that they can do what you did. And they can survive anything because you did. How inspiring is that?

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.


Sharing is caring